See
Observe shopper behavior and product interaction inside the store.
Spactacle
Make physical retail measurable.
We are building the intelligence layer for physical retail.
The problem
Stores know what was sold.They rarely know why.
Transactions capture the outcome. Spactacle measures what happened before it.
AttentionInteractionPickupPurchase
Spactacle vision hardware
The system
Eyes for the store.
Intelligence behind them.
Spactacle connects shopper behavior, product interaction, store context, and commercial outcomes.
Understand
Turn raw interaction into structured behavioral signals.
Connect
Connect behavior with merchandising and transaction data.
Our thesis
Attention is not value.
Conversion of attention is.
Spactacle connects what shoppers see, touch, and consider with what they ultimately buy — so retailers can improve the economics of every square meter.
Building Spactacle
Updates.
Research notes, prototypes, experiments, and what we are learning while building.
Research
[Fixture] Measuring physical shelf engagement: from dwell to conversion
A framework for turning unstructured shopper interactions into decision-grade retail telemetry.
Engineering
[Fixture] Benchmarking stereo depth models on embedded edge accelerators
Evaluating real-time disparity estimation across diverse retail ambient lighting conditions.
Hardware
[Fixture] Selecting the optical stack for multi-tier retail shelving
Evaluating lens distortion, baseline separation, and depth precision for top and bottom shelf zones.
Product
[Fixture] Defining the behavioral event schema: see, touch, convert
How we categorize shopper interaction primitives into structured, reproducible time-series signals.
Company
[Fixture] Building Spactacle: founding principles and product focus
Why we are committed to building restrained, privacy-first technology that makes physical retail measurable.
Talk to us
We are just getting started.
We are speaking with retailers, category managers, researchers, and engineers interested in making physical retail measurable.